通知原文:
Dear All,
This is an announcement to inform you about several Light Tubes (LLT’s) changes for select Luminox models.
Why a change of LLT’s?
Our supplier for the Light Tubes changed their pricing-model. In order to maintain our ex-factory prices stable, we had to change the colors of LLT for some of our watches.
Overview
We would like to highlight the following:
- NOT all models are being affected by the changes, only some select models/series
- Most of the changes are ICE BLUE LLT’s being replaced by GREEN LLT’s
- In some cases, GREEN LLT’s are being replaced by ORANGE LLT’s
- Depending on models, changes may affect LLT’s positioned on the dial and/or the hands and/or the bezel
The performance of GREEN LLT’s and ICE BLUE LLT’s are similar in terms of visibility. As a matter of fact, GREEN LLT’s are even more visible than ICE BLUE LLT’s when measured in “air” environment, and almost as visible when measured in “water” environment.
What does it mean for orders and shipping?
- For the models where a change of LLT is taking place, we are adding the letter “.L” to the reference number.
For example: model XS.3501 will become XS.3501.L. We will use this new reference number for all ordering and on all shipping documents. See attachment list).
- We will make the changes as “running changes”, whenever appropriate per reference. We expect the changes to happen between end of November 2017 and May 2018, depending on models.
- During a certain period, we understand end-consumers might encounter both versions of the same model. Similarly, distributors and retailers might have stock of both versions. We recommend sales staff to be trained accordingly.
- Please be aware that the EAN bar code (ASINS) has changed as well. Please update your documents and data.
What does it mean for marketing and communications?
- For all consumer-facing communications, we will continue referring to our models as per their existing reference number. For example on advertisement, model XS.3501 will remain presented as XS.3501 (and not: XS.3501.L)
- All night-shots will be updated according to the changes and available for download on our data center at early stage in 2018.
- The 2018 Catalogue (available March 2018) will already include all LLT changes. All other communication tools will also be updated accordingly.
- A night-shot overview tool, comparing “current model VS new .L model”, will be provided at early stage in 2018
Wrap up
- To reiterate, these changes of LLT’s do NOT translate into any ex-factory price increase of our watches.
- Similarly, these changes do NOT affect whatsoever the night-visibility performance of our watches.
- Change of LLT’s colors… but of course: ALWAYS VISIBLE
We appreciate your support in this transition process.
With best regards,
Your Luminox Team
2017-11-17 Luminox來信:關于部分型號氚光管改變的通知
大家好:
在此我們想通知大家Luminox部分型號手表的氚光管將進行變更。
為什么要變更?
我們的氚光管供應商改變了他們的定價模式。為了保持我們出廠價格的穩定,我們不得不改變我們的一些手表氚光管的顏色
概覽
- 不是所有的型號都受到氚光管變換的影響,只有一些選擇的型號/系列。
- 大部分型號是將冰藍色氚光管替換為綠色氚光管
- 有些型號是將綠色氚光管替換為橙色氚光管
- 根據不同型號的設計,氚光管顏色的替換可能會影響到氚光管在表字面/或表針/或外齒盤的位置。
綠色LLT和冰藍色LLT在可視性方面是相似的。事實上,綠色LLT 比冰藍色LLT更亮,無論是在空中,還是在水下。
LLT的變更對于訂單和發貨意味著什么?
- 對于LLT被替換了的手表,我們會在型號后面標注“.L”。
例如: XS.3501 將變為 XS.3501.L.我們將在所有訂單文件及貨運文件中使用新的型號。請見附件列表。
- 這次LLT的替換將是一個“持續漸進式替換”,有需要我們就會適時替換。我們預計這些變化將在2017年11月底到2018年5月之間發生,具體取決于手表型號。
- 在一定時期內,我們需要理解消費者可能會遇到同一各型號的兩個版本。同樣,代理商和零售商可能也會出現同一型號兩個版本的庫存。我們建議銷售人員應該接受相應的培訓。
- 請注意,EAN條型碼也將改變。請更新你們的文檔和數據。
LLT的變更對于營銷和宣傳意味著什么?
- 對于所有面向消費者的宣傳,我們將繼續參照現有的型號。例如廣告,XS.3501仍將作為XS.3501宣傳(不是:XS.3501.L)
- 所有夜光圖將按照氚光管的變換進行更新,并可在2018年早些時候從我們數據中心下載。
- 2018年目錄冊(于2018年3月發布)將體現所有氚光管的變更。所有宣傳物料也將相應更新。
- 夜光效果展示道具也將在2018年早些時候提供,并標示為“新.L型號”。
總結
- 再次重申,這些LLT的變換不被理解為我們手表出廠價的增加。
- 同樣,這些變化將不影響Luminox手表的夜光功能。
- 氚光管只是顏色變換….當然:永遠可視。
我們感謝大家在這一過渡過程中給予的支持。
Your Luminox Team
示意圖
![}Y$`~FNR4F3OJ]5XQNK30T7.jpg](http://m.chandui.cn/ueditor/net/upload1/6364679445223970494650892.jpg)
以最終設計為準
以下是部分變更型號:




